![]() The text is well positioned for students to cover all the key marketing topics in a concise format. A * A robust Companion Website at with revision material and both learning and teaching aids for students and lecturers."" Essentials of Marketing "is a practical text for undergraduates, postgraduates and practitioners. A * Discussion questions encouraging debate and further research. A * End-of-chapter questions to reinforce knowledge. A * A wide selection of vignettes, case studies and examples drawn from a range of industries, organisations and countries, written from a European perspective. Features A * Strong pedagogy including chapter objectives and summary. ![]() Essentials of Marketing has all the clarity and academic rigour you expect from Frances Brassington and Stephen Pettitt and retains the classic features of the larger version. This text is especially designed to accommodate shorter modules and accelerated courses, providing the fundamental concepts and applications of marketing. Combining the best of theory and practice, Essentials of Marketing is the only choice for those who want a fresh and topical introduction to the discipline in a brief format. Keywords, collections, and smart collectionsĬompatibility: macOS 10.ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and Pettitt. Photoshop and Lightroom plug-in support included Exposure X7, Snap Art, and Blow Up plug-ins for Lightroom andĬomplete non-destructive RAW photo editor.Integrated Blow Up high-quality photo enlargement.Exposure X7 non-destructive RAW photo editor.Two additional apps expand the creative possibilities: Blow Up 3 enlarges your photos into large prints with the sharpest resizing technology available, and Snap Art 4 transforms your photos into gorgeous, handcrafted paintings. ![]() The centerpiece of the bundle is Exposure X, the editing app that streamlines your workflow and provides a rich set of creative tools. The Exposure X7 Bundle is a photo editor and organizer that integrates all of Alien Skin’s award-winning photo editing apps into a single product. ![]()
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